11. The Drudge Report
The Report started life as an email gossip sheet, and then became a trashy webzine with negligible traffic. But thanks to the decision in 1998 to run a scurrilous rumour – untouched by mainstream media – about Bill Clinton and a White House intern named Monica Lewinsky, it became a national phenomenon. Recent scoops include Barack Obama dressed in tribal garb and the fact Prince Harry was serving in Afghanistan. Drudge is scorned by journalists and serious bloggers for his tabloid sensibilities, but his place in the media history books is guaranteed. And much though they hate him, the hacks all still check his front page – just in case he gets another president-nobbling scoop.
Least likely to post ‘Oops, one sec – just got to check the facts…’
12. Xu Jinglei
Jinglei is a popular actress (and director of Letter From An Unknown Woman) in China, who in 2005 began a blog (‘I got the joy of expressing myself’) which within a few months had garnered 11.5m visits and spurred thousands of other Chinese to blog. In 2006 statisticians at Technorati, having previously not factored China into their calculations, realised Jinglei’s blog was the most popular in the world. In it she reports on her day-to-day moods, reflections, travels, social life and cats (‘Finally the first kitten’s been born!!! Just waiting for the second, in the middle of the third one now!!!!!!!! It’s midnight, she gave birth to another one!!!!!!’). She blogs in an uncontroversial but quite reflective manner, aiming to show a ‘real person’ behind the celebrity. Each posting, usually ending with ‘I have to be up early’ or a promise to report tomorrow on a DVD she is watching, is followed by many hundreds of comments from readers – affirming their love, offering advice, insisting she take care. Last year her blog passed the 1bn clicks mark.
Least likely to post ‘Forget the kittens – get a Kalashnikov!!!!!!!’
13. Treehugger
Treehugger is a green consumer blog with a mission to bring a sustainable lifestyle to the masses. Its ethos, that a green lifestyle does not have to mean sacrifice, and its positive, upbeat feel have attracted over 1.8m unique users a month. Consistently ranked among the top 20 blogs on Technorati, Treehugger has 10 staff but also boasts 40 writers from a wide variety of backgrounds in more than 10 countries around the world, who generate more than 30 new posts a day across eight categories, ranging from fashion and beauty, travel and nature, to science and technology. Treehugger began as an MBA class project four years ago and says it now generates enough revenue from sponsorship and advertising to pay all its staffers and writers. It has developed a highly engaged community and has added popular services like TreeHugger.tv, and a user-generated blog, Hugg. It was bought by the Discovery Channel last year for a rumoured $10m.
Least likely to post ‘Why Plastic Bags rock’
14. Microsiervos
Microsiervos, which began in 2001, took its name from Douglas Coupland’s novel Microserfs, a diary entry-style novel about internet pioneers. It is run by Alvy, Nacho and Wicho, three friends in Madrid, who blog in Spanish. The second most popular blog in Europe and the 13th most popular in the world (according to eBizMBA), Microsiervos concerns itself with science, curiosities, strange reality, chance, games, puzzles, quotations, conspiracies, computers, hacking, graffiti and design. It is informal, friendly and humorous, moving from news of an eccentric new letter font to reflections on the discovery of the Milky Way having double the thickness it was previously thought to have.
Least likely to post ‘The internet is, like, so over’
15. TMZ
You want relentless celebrity gossip on tap? TMZ will provide it, and when we say relentless, we mean relentless. The US site is dripping with ‘breaking news’ stories, pictures and videos, and deems celeb activity as mundane as stars walking to their cars worthy of a video post. TMZ was launched in 2005 by AOL and reportedly employs around 20 writers to keep the celeb juice flowing. It pulls in 1.6m readers a month and is endlessly cited as the source for red-top celeb stories. It was the first to break Alec Baldwin’s now infamous ‘rude little pig’ voicemail last April, for instance. TMZ prides itself on being close to the action, so close, in fact, a TMZ photographer had his foot run over by Britney Spears mid-meltdown. They auctioned the tyre-tracked sock on eBay in aid of US charity the Children’s Defense Fund last autumn.
Least likely to post ‘Paris is a metaphor for Third World debt’
16. Engadget
Engadget provides breaking news, rumours and commentary on, for instance, a camera able to track a head automatically, the very latest HD screen or ‘visual pollution’ concerns prompted by hand-held pico laser-projectors. The world’s most popular blog on gadgets and consumer electronics, Engadget was founded by Peter Rojas in 2004 and won the Web Blogs Awards that year and each year since. Now part of Weblogs Inc (owned by AOL), it is offered on many other sites (including GoogleMail) as a default RSS feed, and is published in English, Spanish, Japanese and Chinese. Last year, a mistake confirmed Engadget’s power – upon reporting a supposed email (which turned out to be a hoax) from Apple, informing Apple employees of a delay in the launch of iPhone, Apple’s share price fell by 3 per cent within minutes. Rojas also co-founded rival gadget blog Gizmodo.
Least likely to post ‘An iWhat?’
17. Marbury
No matter what happens between now and 4 November, you can be certain the US presidential election of 2008 will be among the most historically important and dramatic of any fought. Having an informed opinion will be a must, but if you are as yet unable to tell your Iowa Caucus from your Feiler Faster Thesis, Marbury – a British blog on American politics – is the place to start. The site’s creator, Ian Leslie, is an ex-expat who fell for American politics during a four-year stint living in New York. The site signposts important events and interesting analyses, gives context and witty commentary on everything from the most serious speeches to the silliest election-themed YouTube clips. And West Wing fans will be pleased to note that the blog’s name is a reference to the show’s British ambassador to the United States, Lord John Marbury, who, appropriately enough, provided an eccentrically British but reliably insightful appraisal of American politics.
Least likely to post ‘Is it just me or is Romney getting cuter?’
18. Chez Pim
Attracting around 10,000 people from all over the globe to her site every week, Pim Techamuanvivit has tried and tested an awful lot of food. From Michelin-starred restaurants to street food and diners, she samples it all, and posts her thoughts and pictures to share with other foodie fans. She advises her readers on what cooking equipment to go for, posts recipe suggestions for them to try, and gives them a nudge in the direction of which food shows are worth a watch. She’s not just famous on the net, she’s attracted global coverage in the media with her writing, recipes and interviews appearing in such diverse publications as the New York Times, Le Monde and the Sydney Morning Herald.
Least likely to post ‘Chocolate’s my favourite flavour of Pop Tart’
19. Basic thinking
Recently rated the 18th most influential blog in the world by Wikio, Basic Thinking, which has the tag line ‘Mein Haus, Mein Himmel, Mein Blog’, is run by Robert Basic of Usingen, Germany, who aims ‘to boldly blog what no one has blogged before’, and recently posted his 10,000th entry. Basic Thinking reports on technology and odds and ends, encouraging readers to rummage through an 1851 edition of the New York Times one minute and to contemplate the differences between mooses and elks the next.
Least likely to post ‘Mein heim, mein gott – I need to get a life’
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